News and resources
YouTube users who get their news from the platform find that it is an important source, with clear majorities saying that it helps them understand current events (67%), keeps them interested (68%), and is largely accurate (73%).
TuttoYouTube the site evolves, YouTube has introduced new features that are designed to enhance the user experience around breaking news. These include a dedicated news watch page that brings together content related to an event, as well as a new feed that provides a range of coverage surrounding that topic. In addition, the company is launching a Shorts Innovation Program for News that offers financial support to help news publishers develop their short-form video offerings.
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In terms of the content, there is a large variety of sources on YouTube, with channels affiliated with digital-native news outlets (such as BuzzFeed News or Vox) and those affiliated with print newspapers and magazines (including USA Today, The Economist, and The New York Times) common among the most popular YouTube news channels. A smaller share of channels are oriented around a particular personality, such as a TV or radio show host (such as Sarah Huckabee or Tom Hartmann), and still fewer are affiliated with government entities or research and advocacy organizations.
Overall, the vast majority of channels on YouTube are independent, with four-in-ten accepting donations through various methods, most commonly Patreon. While these channels may not have the same advertising revenue potential as those owned by media organizations, they are able to generate income through a number of other ways, including sponsorships, merchandise sales, and ad placements on their videos.